1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
Jean Harlow, in rare color footage playing a round of golf in 1932, brought magically back to life using deep learning AI. Rare Footage of Jean Harlow – Restored using AI The celebrated Hollywood actress Jean Harlow was captured on film playing golf with friends in the spring of 1932. This footage has been revitalized …
A snapshot of Paris 1939, on the eve of World War Two. This rare color footage is a poignant reminder of the fragility of civilized society. Filmed in Kodachrome color by Benjamin Morris Gasul.Donated to the United States Holocaust Memorial Museum. A Glimpse of Paris in 1939 This is an excerpt from a silent family …
Time travel back to 1930 Kyoto for a fashion show by women in Japan. AI enhanced using deep learning techniques. Organised by women from the Young Women’s Christian Association of Japan.The YCWA is a nongovernmental, nonprofit membership association. It has promoted women’s full and equal participation in society. Footage provided by kind permission of the …
Mesmerizing AI Enhanced street style in the 1930’s. Using AI upscaling, to 4k and 60 fps. A rare time capsule, now with added life and sound. AI upscaling – Street styles in 1938 Filmed in 1938/39 by Ivan Besse, who ran the local cinema in Britton, South Dakota. I love the way they break out …
1930’s fashion film featuring vintage swimsuits, beach pants, beach skirts and play suits. Remastered and colorized by Glamour Daze. Watch Beautiful Vintage Swimsuits | 1930’s Fashion Top 1930’s Beach Fashions and Swimsuits The very latest thing. A printed linen halter top with navy wide ribbed body. Over this is a linen cape. Next, a one …
Rare early technicolor fashion film from 1930, showcasing the end of the flapper girl era. The drop-waist dress is replaced by a closer fitting slip dress, a natural waist and lower hemline. The look is still very much the flapper dress, but we can see the changes already. Flapper Dresses | Color Film 1930 We …
Continuing our seasonal trip through time to Vintage Christmas past with found photos of women at Christmas. The styles, the tinsel and the glamour 1990’s Christmas Photographs The 1990’s, was quite a mixed bag for fashion. A terrible war in Bosnia not withstanding, it was a time of optimism and wealth. The music was great, …
1930’s Summer Dresses 1931 Summer Dresses 1931. Hollywood stars Anita Page, Dorothy Jordan and Leila Hyams model the latest summer suits and swimwear Left: Anita Page makes a charming appearance in a one piece jersey dress of white, featuring a short sleeved bolero jacket of brown. The brown shade being carried out in the belt …
Skirts Drop with the Index in 1930 Women’s Fashion of the 1930’s was inevitably influenced by the Wall Street Crash of October 24, 1929 and subsequent Great Depression. The Autumn, 1930 Sears Catalog admonished, “Thrift is the spirit of the day. Reckless spending is a thing of the past.” The beginning of the decade saw …
Wear the Correct Eye Frames to match your fashion era – Whether you’re a vintage clothing fan or just love retro styles, it’s always fun to take a bit from the past and incorporate it into your wardrobe. Each decade had iconic styles from the well-tailored looks of the 30s all the way to flamboyant …