1940s Fashion – Winter Underwear in 1942

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In 1942, the outdoor girl dressed good and warm Winter underwear in 1942. The silhouette for 1940s foundation wear is breathing room for waistlines, beautiful, uplifted bosoms and a return to the straight and narrow for hips. Life Magazine in 1942 reports on ladies underwear for the ‘sports girl’. Photographs by Gjon Mili The female hothouse …

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1940s Fashion – 1948 Guide to Foundation wear

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1940s Vintage Lingerie advice – Glamourdaze just published a page devoted to the secretive world of vintage lingerie. We’ve chosen excerpts from a book published in 1948 called Foundations for Fashion and provided links to our recommended supplier of faux vintage style undergarments. The guidebook – Foundations for Fashion is an excellent 1940s and 1950s …

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1940s Fashion – Vogue Under Twenty Dresses

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Four 40s frocks and their doll equivalents – One of the pretty young dancers of the musical show, “Panama Hattie,” is Miriam Franklin, who is wearing a buttoned-bodice dress of beige Juilliard wool and a black velvet halo-hat. Her costume and the others on this post were copied in miniature especially for Vogue. These are shown …

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1940 Vogue Fashion – Winter Coats and Dresses

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Vogue Magazine of December 1940 – Fearless 1940s coats and 1940s wool dresses to please the eye and warm the heart ! Vogue Magazine 1940 for winter coats and dresses. The skirts were slim and pleated. Hair was swept up in a pompadour and hats were large Snapped at the Leonardo da Vinci Exhibit, at the …

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College Girl Winter Fashion for 1940

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Priscilla Lane models four outfits – So you’re going to college ! ( left) Doesn’t Priscilla Lane look a dream in this casual all-day-round dress suited for campus and class? The long sleeved crepe blouse is a deep Hunters green crepe, while the Tartan skirt is of smooth wool in shades of green, orange, yellow …

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1940s Winter Fashion – Barbara Stanwyck

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Winter Hollywood Style by Edith Head 1942 – Well hello to Barbara Stanwyck, who has more than a nodding acquaintance with skis in Columbia’s “You belong to me.” She makes a pretty cover in this bright number for the slopes. Next she does a bit of interior decoration here in a gray gabardine ski suit …

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Elizabeth Hawes – The Fashion Anarchist

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Visionary designer forerunner to Dior – In 1938, a young American female fashion designer named Elizabeth Hawes, an author, a journalist, a political activist and union organiser with the foresight of Chanel and Dior and a razor sharp wit that made her the Dorothy Parker of fashion, published a book called Fashion is Spinach, a long forgotten …

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1940s Fashion – Cigarettes and the Slim Silhouette

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When tobacco tied in with 1940s fashion allure – Whilst the War Production Board had begun pushing sensible restrictions in women’s clothing through its L-38 Apparel order, silhouettes had tended toward the slim side in tobacco advertising since the mid 1930s, particularly in Marlboro cigarettes, a brand, though chiefly remembered for its cowboy image of the …

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The Gamine Figure – The Second New Look of 1949

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New Gamine Figure of 1949 turns heads American women, battle-scarred survivors of the 1947 style revolution, when the New Look took over, are hearing disquieting reports from the fashion front: Having made over their figures for the New Look, was it possible that they were going to have to do it all over again? The …

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