Nylon-Stockings-debut-at-San-Francisco-World-Fair-1939-b

The True Story of the Debut of Nylon Stockings

The Nylon hosiery sensation of 1940 – As long as skirts are short, women will wear nothing but sheer, leg flattering hose. Up to 1940, the most a woman could expect of a three threaded silk stocking was about 150 hours of wear. A glamorous two-thread stocking might, with luck, hold out for 100 hours of use. Developed by DuPont…

Read More→

1940s-Fashion---Liquid-Stockings-for-Summer

1940s Fashion – Liquid Stockings for Summer

Sheer Stocking Solution in 1940 – When the temperature warms, a woman has three choices when it comes to leg beauty: stockings ( cotton, silk, or the new Nylon); she can go bare legged, or she can paint on a variety of cosmetic liquid stockings. Above are a comparison. To the male eye a pair of pretty, well groomed legs…

Read More→

1940s Glamour – Betty Grables Legs

Actress legs achieve landmark stature – Life Magazine -June 1943 Other actresses with handsome legs have gone far, but Betty Grable has made the leg a national landmark. At Grauman’s Chinese Theater recently, instead of the traditional signature, Betty doodled a drawing of her legs instead. She is the US forces number one pin-up girl. Her legs can be seen…

Read More→

1940s War fashion – Liquid Stockings

New Leg makeup replaces nylon hosiery – 1940s fashion report for Glamourdaze The Girl in this picture has solved a problem. She has just completed a perfect make-up job on her bare legs. If she watches her step, keeps out of dirt and puddles, takes lukewarm showers ( but no baths ), these “liquid stockings in a bottle” she has…

Read More→

Christmas-1948---Macys-New-York---ladies-department2

Christmas at Macys in 1948

Life photographer Nina Leen captures post war America at Yuletide – In the last four weeks before Christmas – R.H Macy of New York, the worlds largest store, goes through a ‘retailing blitz’. America’s Christmas shopping season officially starts the day after Thanksgiving, and a staff of 14,000 sets about furiously to work on selling everything in sight to an…

Read More→

1940s-liquid-stockings

1940’s Wartime Fashion – Paint your own stockings!

1940’s War Fashion – Paint your own stockings! Q: What’s a 1940s wife more afraid of finding on her man than lipstick on his collar? A: Leg paint on his back! [Quote from Oak tree Vintage ] The Great Stocking Shortage. Nylon stockings exploded into the average American woman’s life in 1939, when Dupont began manufacturing the alluring synthetic. Eager…

Read More→

Uncle Sam needs your Stockings !

Stockings for the war effort Uncle Sam decided that stockings would be put to much better use in the war, than as women’s apparel. Namely – for converting into powder bags which were used to propel missile projectiles in US Navy Guns. How romantic is that !?  In 1942, depots appeared everywhere appealing to women to dump their used stockings…

Read More→

1940’s Womens Fashion – A night out !

1940’s hairstyle – Glamourdaze This little film features a young 1940’s woman getting ready to hit the town. Short but sweet. Feeling too lazy to write much this week. copyright Glamourdaze 2010

1940’s Fashion – Betty’s Winter Wardrobe Plan 1948

Planning your Winter wardrobe in 1948 – Following on from the earlier 1940’s Fashion – A Young Woman’s Wardrobe Plan from 1947. Now see the lavishly illustrated concise history of 1940’s fashion. Is your seasonal 1940s wardrobe just a haphazard collection of outfits thrown together, or a complete and harmonious set of carefully chosen garments that will turn head and…

Read More→

1940’s Fashion – A young womans wardrobe plan 1947

Annual Clothing Plan and Budget 1947 – Now see the lavishly illustrated concise history of 1940s fashion !! A typical yearly clothing plan for a 19 year old San Francisco woman in 1947 for 1940’s dress, hats, underwear, shoes, stockings, gloves,handbags etc. The chief fabric is the new Rayon ! It’s an interesting insight not only into the normal clothes…

Read More→