1940s Fashion – Winter Underwear in 1942

In 1942, the outdoor girl dressed good and warm Winter underwear in 1942. The silhouette for 1940s foundation wear is breathing room for waistlines, beautiful, uplifted bosoms and a return to the straight and narrow for hips. Life Magazine in 1942 reports on ladies underwear for the ‘sports girl’. Photographs by Gjon Mili The female hothouse plant, that frail vessel of…

Read More→


1940s Coat styles from 1943 to 1945

Swedish Fashion Archive of 1940s War Era Women A peek in to 1940s war era winter coat fashions from Sweden. Elegance was the order of the day with all coats either covering or very near the hem of the skirt. While many women now worked in industry vacated by men, when the time came for clocking out of the factory…

Read More→


Ode to the Sweater

Free vintage 1940s sweater pattern plus photo history – As a treat – here’s a free vintage sweater pattern from 1944, originally published by Paton. Just click on the image to download the pdf and save to your device. The measurements are for 36 bust but with plenty of stretch. Paton’s and Baldwins , defunct since 1961, was one of…

Read More→


Color Archive of 1940s War Era Women

Mouth watering color photographs from Sweden – Glamourdaze always gets a little excited when a new excavation emerges of pictorial gems to add to the photo archive of women’s fashion history, and if those photographs are in color .. well then it’s Christmas come early ! Most of the color slides were taken during World War Two. Sweden was neutral during…

Read More→


1940s Fashion – 1948 Guide to Foundation wear

1940s Vintage Lingerie advice – Glamourdaze just published a page devoted to the secretive world of vintage lingerie. We’ve chosen excerpts from a book published in 1948 called Foundations for Fashion and provided links to our recommended supplier of faux vintage style undergarments. The guidebook – Foundations for Fashion is an excellent 1940s and 1950s lingerie and foundation wear tutorial…

Read More→


1940’s Fashion Wardrobe – 1942 Summer Styles

All things to all women – 1940s fashion report by Wilhela Cushman Fashion editor of Ladies Home Journal If you simply love a long coat to wear with many summer dresses, your favorite could be this sophisticated green over a printed 1940s frock. (1) The same style dress alone with (2) a big green hat and (3) green pumps, is pretty…

Read More→


1940s Fashion – Early Summer Suits 1940

Bette Davis and friends model the latest – 1940s fashion report by Gwenn Walters. A fresh and spirited fashion song is echoed by Bette Davis ( above), whose newest summer costume is previewed for you. A trim dressmaker suit of navy rayon faille conceals a white button-on crocheted lace blouse ‘neath its ribbon hugging jacket. Striking harmonious chords in the…

Read More→


1940s Hollywood Spring Styles 1941

Actress Ann Rutherfords Spring Wardrobe – 1940s Fashion Report by Gwenn Walters – Vivacious Ann Rutherford gives you an exclusive preview of her spring dresses for this season. A parchment beige wool jersey sports frock is Ann’s first choice. Designed by LA’s Louella Ballerino, it is a two piece eye-catcher. The blouse, which features soft neckline, shoulder and cuff gathers…

Read More→


1940s Fashion – Vogue Under Twenty Dresses

Four 40s frocks and their doll equivalents – One of the pretty young dancers of the musical show, “Panama Hattie,” is Miriam Franklin, who is wearing a buttoned-bodice dress of beige Juilliard wool and a black velvet halo-hat. Her costume and the others on this post were copied in miniature especially for Vogue. These are shown on Margit Nilsen‘s new flexible…

Read More→


1940s Fashion – Evening Frock to Day Frock !

Wartime utility fashion advice from Pathe 1943 – Fashion expert Anne Edwards shows us how ! That old dance frock is just a waste of good material in wartime. Lets cut the skirt to a daytime length. Out of the piece of material you cut off, you get the yoke and sleeves for your new frock. make yourself a paper…

Read More→