1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
Carole Lombard explains what she loves about fashion ! – Virginia T Lane – 1930s Fashion Report for Glamourdaze.com Ten to one if you met Carole Lombard on a desert island, draped in fig leaves dashingly trimmed with red berries, you’d say: ” Now there’s chic for you! I must have a dress like it!” I …
What two peas can be more alike than the Sisters G? – Modern Screen features The Sisters G – two unlikely stars of Paul Whitemans talkie revue ” The King of Jazz”. Direct from Paris – these two rubber legged Dutch bobbed beauties have become unexpected stars in their own right after their dazzling performance. …
Glamourdaze reviews the latest styles for summer 1933- Besides having hair that’s the envy of all the other girls in Hollywood, Ginger Rogers has a bathing suit that can be seen from one end of Maliby to the other. Why shouldn’t she look happy? And Joan Blondell says nobody’s going to get more Vitamin D …
Skirt hems drop dramatically in January 1930 – What did Hollywood most glamorous women think of the new longer skirt fashion of 1930 which heralded the beginning of the austere era? Photoplay Reporter Lois Shirley reports for Glamourdaze and shares the opinions of nine of the outstanding women of the screen – Gloria Swanson, Joan …
A fashion history timeline of 1930s millinery – as worn by Hollywood actresses Surrealism – was the order of the day when it came to 1930s millinery. The most celebrated being designer Elsa Schiaparelli‘s velvet ‘shoe hat’, an inverted design of a high-heeled court shoe. It was in no small way influenced by artists …
Follow my blog with Bloglovin 1930’s Fashion report from Hollywood. for Glamour Daze from Carolyn Van Wycks in 1937 – Virginia Bruce. For Spring days and city streets Virginia Bruce chooses a pne-piece frock of wood green wool crepe. A brown velvet belt is put firmly in its place by a gargantuan safety pin of …
What was the scent of the 1930s woman? – A 1930s Beauty Report for Glamourdaze.com from Carolyn Van Wycks in Hollywood 1937. Explore the popular perfumes of the 1930s woman. Do you choose your 1930s parfum for the exotic sensuality of Guerlains “Shalamar” or the suggestive name of Lanvin’s “My Sin”? Or have you the …
Poets have praised them, artists have painted them, sculptors have modeled them – now learn the Hollywood beauty secrets that helped maintain the beautiful throats and neck lines of their most glamorous stars – Time traveling 1930s beauty correspondent Caroline Van Wycks reports from the Hollywood firmament in 1937. As far as Hollywood necks go, …
Time traveling fashion reporter Carolyn Van Wycks reports from Hollywood’s Yuletide from 1935 – and gives us a glimpse of what some of the glamorous starlets are wearing for the festive season. No mention of who the designers are but then actors and designers were all slaves to the Hollywood studios! Gertrude Michael – a …
A selection of Parisian women from a recently published selection of photos – taken by French photographer Andre Zucca. Though not a card carrying Nazi, he was quite happy to sell his photos taken with rare Agfacolor film, to the German magazine Signal. After the liberation of Paris he was arrested but never charged. He …