1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
Ginger Rogers feet are big news in across the globe – Ann Boyd’s 1930s’s fashion report for Glamourdaze.com When Ginger Rogers was a child her great ambition was to earn enough money to have all the shoes she ever wanted. She loves them still! Sometimes she buys a beautiful pair first and then plans her gown …
Anne Shirley poses in popular Fall 1936 dresses – 1. Very becoming to Anne’s coloring is this classic 1930s dress in a new soft blue, shot with metal threads. Note the smart low neck, so generally flattering, and the jeweled clasp. 2. So popular are borders in the new fashions that this dress is important! …
Actress Madge Evans models the new Fall suits – The ‘latest’ 1930s Dress Fashion in Hollywood land 1934 1.The black and white vogue always makes its appearance in the first new Fall dresses, and Madge Evans carries out the popular combination in the silk crepe frock to the left. The becoming collar and cuffs are …
Hollywood Tries White Magic for Summer 1934- 1930s Fashion By Seymour for Glamourdaze.com THERE’S a childish lilt to Mary Carlisle‘s white gob hat with its navy blue streamers, but her reefer coat is nautical sophistication to its last nickel button! Mary has chosen her accessories skilfully – she matches the blue braid on her coat …
Five Suits worn by Dolores Del Rio in 1935 – Dolores Del Rio adorned the covers of most fashion and movie magazines in 1935 – she was considered one of Hollywood’s smartest dressed actresses and was considered the best example of “the tailored trend” Here are five reasons why! 1930s Tailored Suit 1 Travelling Suit …
The aftershock of Marlene’s infamous Tuxedo premiere in 1932 1930s Fashion Report for Glamourdaze.com Marlene Dietrich certainly started something when she appeared at the opening of The Sign of the Cross, wearing a masculine tuxedo, wing collar, soft felt hat, mannish topcoat, and a pair of mannish patent leather shoes! If this controversy over trousers …
Carole Lombard explains what she loves about fashion ! – Virginia T Lane – 1930s Fashion Report for Glamourdaze.com Ten to one if you met Carole Lombard on a desert island, draped in fig leaves dashingly trimmed with red berries, you’d say: ” Now there’s chic for you! I must have a dress like it!” I …
What two peas can be more alike than the Sisters G? – Modern Screen features The Sisters G – two unlikely stars of Paul Whitemans talkie revue ” The King of Jazz”. Direct from Paris – these two rubber legged Dutch bobbed beauties have become unexpected stars in their own right after their dazzling performance. …
Glamourdaze reviews the latest styles for summer 1933- Besides having hair that’s the envy of all the other girls in Hollywood, Ginger Rogers has a bathing suit that can be seen from one end of Maliby to the other. Why shouldn’t she look happy? And Joan Blondell says nobody’s going to get more Vitamin D …
Skirt hems drop dramatically in January 1930 – What did Hollywood most glamorous women think of the new longer skirt fashion of 1930 which heralded the beginning of the austere era? Photoplay Reporter Lois Shirley reports for Glamourdaze and shares the opinions of nine of the outstanding women of the screen – Gloria Swanson, Joan …