British War Time Christmas Beauty Tips for Women in 1941
A touching and a unique record taken from the 1940’s British fashion periodical Good Taste – Dec 1941.
The writer envisions various date scenarios and dishes out advice on the appropriate clothing, hairstyle and makeup to wear for these very special occasions with their soldiers home on leave.1940’s Women considered it their patriotic duty to leave their men with lingering memories of happier times and they went to a great deal of trouble in times of strict rationing, in order to be at their most glamorous.
1. Preparing for a Date in December 1941.
This Christmas won’t be the mad whirl of gaiety it was in other years, but if there isn’t a red letter for every woman this December, there’ll be an intriguing date or two to get your lovely self dolled up for. And we all deserve it.With bombing raids and search lights and blackouts amidst the holly and ivy, whose to say exciting things won’t be happening this Yuletide ?
1940s Dress and Makeup to impress your soldier home for Christmas leave – Date A
’48 hours leave. Can you do a show, dinner and dance on Tuesday? Will call for you at office at 17.10 ‘
This is a big date. It’s where you get that little black frock which can easily double as office attire, when worn under a cardigan. When 5pm strikes however , you whip off the woolie, clip on your paste gewgaws, and once you’ve put on a party face, you can go anywhere in war-time London. Before you start putting on makeup, protect that frock from powder marks. If you own one of those snappy little oil silk makeup up capes, take it along with you to the office – it won’t take more room than a hankie.
What is a Christmas party face in 1940s London? Wear a stay put foundation, preferably tinted, a rosy red rouge and matching lipstick Amber lights of theaters and restaurants reduce vermilion colored lips to a ghastly pallor. Try holly red, to stay in tune with the Christmas spirit – and it’s a real dazzler this season.
Put plenty of emphasis on the eyes, a spot of sparkly eye-shadow that you’ve no doubt being hoarding this past year for the right occasion, a hair line of mascara under the lower lashes, lashes which you’ve conditioned with lash cream. Then a whiff of perfume – Bourjois – Ashes of roses, which comes in a dinky little handbag bottle this year, and to crown off your feminine glory, twin stars of happiness and hope for the new year in your eyes and you are all set for Christmas
1940s Beauty Advice – Christmas Date B
Telephone message / Date – 21/12/1941 – from Mr Carter to Miss Haines
‘ Can we lunch tomorrow at Casa Mimi 1.15pm ?’
Set your hair carefully for this one, remembering that three pin curls equal one big sculptured swirl.
Manicure your nails – yes even if it means sitting up till after midnight – and give your face a five minute cream massage, and if you don’t know the right movements, tap your entire fave lightly with your fingertips till its pink and glowing. having wiped off every trace of cream, paint on a special lotion. It will make you look like a ghost to greet Marley’s, but who cares, for tomorrow when you cream it off, you’ll have baby fresh skin. Now press your suit, give those pumps you shelled out for in September an extra spit of polish, remove that precious last pair of silk stockings out of the cigar jar, and put everything ready for the morning.
If you were out the night before your date – lucky you – or if not so lucky – were fire watching, and have woken up with dark shadows under your eyes, get a piece of ice from the nearest fridge, wrap it in muslin, or a handkerchief and use it to massage the area beneath the eyes. Works every time !
1940s Fashion and Makeup advice – Christmas Date C
Postcard / 23/12/1941
‘ What about a hearty country walk on friday? I know a grand little pub where we can have lunch. Let me know.’ William.
Well that will balance the effects of too much Christmas dinner, and provided it doesn’t hail or snow, it will be fun – that is, if you know your stuff. This is not the occasion for your fur coat, or that hat with the dashing feather which waggles in the wind. Choose something warm but light and, if possible weatherproof. it will be warm work walking, even this December. make sure your walking shoes are in good trim and start now to condition your feet by rubbing them in surgical spirit. You don’t want to come limping home at the heels of an impatient man.A dusting of foot powder into your stockings is another must.
Over these wear well fitting ankle socks and your feet will be ready for the road.
Instead of your usual foundation lotion, use a thin film of complexion cream or cold cream, except on your nose which you will dab in powder-cream in your skin tint. Blot your face with a tissue, powder really thickly, leave for a moment, then brush off the surplus. You won’t need rouge if you use a warm peachy powder on your cheeks in place of rouge.
Tidy your brows with Vaseline and use a smear of tinted lash cream – it’s rain resistant – and a clear red or copper red lipstick, none of your pinky or cyclamen shades today ! Don’t take a handbag. Your comb, hankie, powder and lipstick will all go into your pocket if you’ve chosen the right sort of coat, and don’t forget a box of facial cleansing pads – yes, you can still get them !
Modern Girls revisit a 1940’s Christmas
Finally, to fill you with that 1940s Christmas spirit, we leave you with some retro re-visits to the war era,
First – a video from the amazing Imperial War Museum and their exhibit A 1940’s House at Christmas along with a charming photo courtesy of Fleur De Guerre who did a photo shoot there last year with her pal Jeni Yesterday.
And finally another look at Vintage Rose – Lindsay Lanes take on a 1940s outdoor outfit. The coat is actually from the late 1930s, but hat, shoes and purse are all 1940s. Thanks Lindsay – and do check out her blog.
copyright renewed 2011 – Glamourdaze