1940s Fashion – Summer Frocks of 1945

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Cotton is as welcome as V-Day – Lollipop colours and soft, blurred shades; lean-making stripes and certified checks. Slick office going cottons, trousseau stuff, school-house glamour. We’re awfully proud of ourselves for finding them! You’ll be just a sproud to wear them. Just look at lovely June Allyson, our actress model. She looks proud too …

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Christmas at Macys in 1948

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Life photographer Nina Leen captures post war America at Yuletide – In the last four weeks before Christmas – R.H Macy of New York, the worlds largest store, goes through a ‘retailing blitz’. America’s Christmas shopping season officially starts the day after Thanksgiving, and a staff of 14,000 sets about furiously to work on selling …

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1940s Fashion – The Winter Dress and Coat of 1941

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American Women Winter Fashion on the Eve of War – 1941 US Fashion report by Catherine Roberts for Glamourdaze. Here they are … the winter fashion for 1941/42. During the summer, thousands of you told your favourite department store exactly what you wanted in the way of fashion details in your Fall /Winter wear, and apparently this …

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1940s Fashion Report – Winter Styles for Christmas 1941.

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Hollywood stars model the latest modes for Christmas 1941 –  Gwenn Walters reports for Glamourdaze. QUESTION: What would a girl like for Christmas? Answer: A hostess outfit like this one designed by Earl Luick and worn by the demure Joan Bennett of 20th Century Fox. An all over quilted coat of brown and white checked …

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Easy Guide to a 1940’s Woman’s Dress and Style.

Get the early 1940s Look easily – See the lavishly illustrated Concise History of 1940s Fashion. The post below is a basic ‘ how to’ guide for quickly achieving the 1940s wardrobe look. We have much more detailed posts on typical wardrobes for women from the early to the late 1940s, as well as detailed …

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1940s Fashion Guide – Dressing for an occasion

Margaret and Helen prepare for their big night out at the prom. Back in the 1940’s, correctness of dress for any occasion, not only included the gown and shoes, but the hairstyle, accessories, the jewellery and yes – the makeup of the 1940’s ! . Of course women usually received more training than men in …

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1940’s Fashion – Betty’s Winter Wardrobe Plan 1948

Winter fashion wardrobe in 1948 – Following on from the earlier 1940’s Fashion – A Young Woman’s Wardrobe Plan from 1947. Now see the lavishly illustrated concise history of 1940’s fashion. Is your seasonal 1940s wardrobe just a haphazard collection of outfits thrown together, or a complete and harmonious set of carefully chosen garments that …

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