1940s Winter Foundation Wear Review

Straight from the Underworld – Nov 1940 – 1940s Winter Foundation Wear. Our time travelling beauty correspondent Carolyn Van Wycks reports from November 1940 with a quick perusal of the latest undergarments for ladies from the leading 1940s foundation wear brands. ” THE NEWS from the outstanding authorities on fall / winter foundation fashions this …

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1940s Fashion – US War Restrictions on Dresses

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USA War Restrictions on clothing 1942- See the lavishly illustrated concise history of 1940s womens fashion dress and style. Uncle Sam, disguised as Stanley Markus, of Dallas department store Neiman Marcus, one of America’s great fashion stores, last week assumed the role of 1940s war fashion designer. In a sweeping order affecting all women and girls’ …

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1940s Fashion – Summer-Frocks – June 1946

Some early post war summer styles To the left - actress Diana Lynn sports Henry Rosenfield's superbly cut "sun dress" of Loomshire cotton poplin. It has a tiny separate jacket to cover its one bare shoulder ! To the right - a lustrious melin colored tropical worsted by Junior Deb. Gracefully balooned sleeves with the new "dropped shoulder" line. To the left, this rayon garbardine beauty will be the most versatile thing in your wardrobe. With flats and a beanie, wear it to school. With your big black straw hat plus a pair of black shortie gloves - wear to the dance ! The middle dress - is a two piece battle-jacketed honey. Skirt is tailored to a T. It can be worn casual as here or with a white ascot, hat and gloves. Frock in the far right is a charmer of a two piecer, with its expensive looking dressmaker touches that are found in dresses twice the price. All these Gail Gray Junior Classics are made by the Jack Wasserman Company. Our next three summer frocks are particularly sweet. To the left, airy dotted swiss makes this enchantingly prim little number, with its white ruffles outlining neck and armholes, and that new dropped waistline look. To the center: Feminine and fragile is the way you will look in this bare-shouldered plaid cotton. It is as fitted as can be, and the skirt is very full. Shoestring bows which you tie yourself. Very pretty. To the right: This striped seersucker ( puckered) is something out of a fairy tale, with its double puffed sleeves, its beruffled skirt. Alol these wonderful dresses are by that brilliant designer, Dorris Varnum, of Jonathan Logan. That's all ©Glamourdaze 2015 Original text from 1946 Modern Screen

Some early post war summer styles- To the left – actress Diana Lynn sports Henry Rosenfield‘s superbly cut “sun dress” of Shire cotton poplin. It has a tiny separate jacket to cover its one bare shoulder ! To the right – a lustrous melon colored tropical worsted by Junior Deb. Gracefully ballooned sleeves with the …

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1940s War fashion – Liquid Stockings

New Leg makeup replaces nylon hosiery – 1940s fashion report for Glamourdaze The Girl in this picture has solved a problem. She has just completed a perfect make-up job on her bare legs. If she watches her step, keeps out of dirt and puddles, takes lukewarm showers ( but no baths ), these “liquid stockings …

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100 + Years of College Girl Fashion

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A photographic trip back through time – College girl fashions are an often overlooked source of both style and female trends.Whether they start in the schools or have been adopted over the years from fashion periodicals, young women heading to college in 2015 may well be putting as much effort in to their style and …

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Christmas at Macys in 1948

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Life photographer Nina Leen captures post war America at Yuletide – In the last four weeks before Christmas – R.H Macy of New York, the worlds largest store, goes through a ‘retailing blitz’. America’s Christmas shopping season officially starts the day after Thanksgiving, and a staff of 14,000 sets about furiously to work on selling …

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1940s Fashion – The Winter Dress and Coat of 1941

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American Women Winter Fashion on the Eve of War – 1941 US Fashion report by Catherine Roberts for Glamourdaze. Here they are … the winter fashion for 1941/42. During the summer, thousands of you told your favourite department store exactly what you wanted in the way of fashion details in your Fall /Winter wear, and apparently this …

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