1940s Fashion – US War Restrictions on Dresses

USA War Restrictions on clothing 1942-

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Hem on the left is pre-war 3 inches. hem on the right is approved 2 inches depth

See the lavishly illustrated concise history of 1940s womens fashion dress and style.

history-of-1940s-womens-fashion

Uncle Sam, disguised as Stanley Markus, of Dallas department store Neiman Marcus, one of America’s great fashion stores, last week assumed the role of 1940s war fashion designer.

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Width of belts cannot exceed 2 inches – the left belt is approved.

In a sweeping order affecting all women and girls’ outerwear, the WPB, of which Mr Markus is apparel consultant, decreed what lengths and widths dresses, skirts, coats, suits, sleeves, belts,and hems might go.

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Approved suit on the left – cut-in pockets, no flaps, a 23 inch jacket, skirt with less pleats

Not so much as the flap of a pocket was overlooked in this order, aimed at 1) getting more garments out of materials available, and 2) preventing obsolescence of styles now current.

All new garments cut from wool since April 9th are conforming to the WPB regulations.

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reduced pleats and longer hem

Restrictions on cotton, rayon and other materials came into effect on June19th.

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Coats on left saves 3/4 yd compared to the coat on the right

The changes involved are so slight that of the order had been treated like a military secret, the layman would probably never have noticed the difference.

WW2 Women Memorabilia Pack – direct to your device

ww2 women memorabilia

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Blouses – like one on the left is illegal. Approved blouse on the right dispenses with balloon sleeve, turned over cuff

Overall, the restrictions will save the country some 13% of yardage previously used in dress manufacture.

Categories exempted are infants’ apparel, bridal gowns, maternity dresses, and burial gowns !

That’s all!

©Glamourdaze 2105
originally published in Life Magazine – 1942

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