1940s Fashion – Cigarettes and the Slim Silhouette
When tobacco tied in with 1940s fashion allure – Whilst the War Production Board had begun pushing sensible restrictions in women’s clothing through its L-38 Apparel order, silhouettes had tended toward the slim side in tobacco advertising since the mid 1930s, particularly in Marlboro cigarettes, a brand, though chiefly remembered for its cowboy image of the …