1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
Women’s Vintage Swimwear Secrets Before you go shopping for some cool Vintage swimwear or Retro Swimwear, why not sit back and learn a bit about what you’re wearing! Photo courtesy My Vintage Vogue Perhaps more than any other garment, the swimsuit has changed beyond all recognition in the last century. One of the most appealing …
The 1930’s Songstress Annette Hanshaw featured here in this rare film. She was a hugely popular jazz singer in the late 1920’s and early 1930’sShe was one of those women who was beautiful by just being herself. Hanshaw epitomised the era of1930’s dress style and glamour.There has been recent revived interest in Annette thanks to …
A Gallery of Fashion Detail from 1937 A typical couture detail of 1930’s vintage fashion 1. Be fashion wise – sequin flower, high neckline, slim sleeve, sweater-type bodice 2. Tea dancing pump: street- length skirt : Chanel bracelet. 3.Your figure will be outlined like a dressmaker’s dummy in this tubelike tunic. 4. You’ll see many …
1930’s Fashion – Broadway Girls – Dress Beauty and Hairstyles Joan Blondell starred in this gem from 1932, the film depicts beautifully the popular daywear,evening dress, and vintage hairstyles of the women in that golden era.You also get a visit to a vintage beauty salon. Courtesy of the internet archive.
Vintage 1930’s fashion – The Beauty Salon A typical beauty Salon in the early 1930’s. In this case 1932. The Scary Hair perming machine is wonderful.This is an edit from the longer video 1930’s Fashion – Broadway Girls – Dress beauty and hairstyles. The film features Joan Blondell.
Vintage Fashion Show – 1930’s Evening Dresses A charming early film of a London fashion show in 1930. Those days the models were described as mannequins ! All very House of Elliot. Note – Women’s Hairstyles in the early thirties were still close waves and short. As the decade progressed 1930’s hairstyles became much fuller …
1930s Fashion Film in Glorious Color Beautiful fashion film in color depicting the glamour of 1930’s women’s style. Filmed in California in 1932. The thirties was a wonderful but largely forgotten decade of style, heavily influenced by the art deco movement. That’s all ! ©Glamourdaze 2010
A charming and slightly far fetched little movie short of a glamourous Hollywood party at the famous Ambassador Hotel.. It features some of the biggest stars of the day, wearing the latest fashions. Some lovely examples of 1930’s womens hairstyles In the 1930’s the world was gripped by the Great Depression and very often, as …
1930s fashion – Women’s Hairstyles Vintage archive film of popular 1930’s hairstyles. Women’s Hairstyles in the early 1930s remained quite close to the head with deep set finger waves. Hair partings in the center,or on the side.However the styles began to soften a little bit, with some play in the waves becoming increasingly popular and …
1930’s Vintage Makeup Guide By and large the most fascinating period in women’s fashion.Beginning with the art deco style that spilled over from the late 1920’s. The feminine makeup look changed rapidly from the late 1920’s and in to the 1930’s. Gone was the coquettish girl of the late victorian era, to a more independent …