1930’s in fashion

1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.

1930’s in Fashion | The Hollywood Look

The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.

Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.

Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.

In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.

The Key Trends of the 1930’s in Fashion and Style

  • Berets
  • Art Deco dress
  • Bias cut evening dress
  • The Fur stole
  • Halter neck dress
  • Gored skirts
  • Puff Sleeve Dress
  • Makeup
  • The Pantie girdle

These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.

Shoe Fashion – Time travel back to the 1930’s

See original post here: Shoe Fashion – Time travel back to the 1930’s It isn’t often you get a high quality fashion film feature from the 1930’s but Glamourdaze is delighted to present ‘Shoe Fashion – Time travel back to the 1930’s’. A sparkling fashion film featuring women’s designer shoes from the 1930’s. Other 1930’s …

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1930’s Fashion Report – New decade brings new look from Paris

See also – 1920’s fashion -Women’s dress and style More 1930’s fashion posts: 1930’s fashion report – Paris styles for the new decade Vintage Geisha Girls – 1930’s fashion on Film 1930’s fashion – Vintage hairstyles on film 1930’s swimwear fashion on film An original fashion report from Ladies Home Journal January 1930s. Now that …

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Gorgeous Shoe Fashions ( Vintage Film 1936 )

1930’s Shoes for Women – Archive film “Gorgeous fashion in 1930’s footwear. A Rainy Morning, but no rubbers, but sure footing in shoes of gleaming water-proof patent leather – with the new pearl luster finish. A shining example for the new year. Oxfords and Pumps hold their own during the rainy season.And now with clear …

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Secrets of 1930s Make-up – Vintage Archive film.

Courtesy of Pathe’s Vintage Fashion channel. Until the late 1940s, all newsreels had to be voiced by a male voice-over. And if the subject was aimed at women, by a condescending male voice over ! Still – the film is charming and the vintage 1930s make-up styles of British ladies are great to look at. …

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Vintage 1930’s Beauty and Make-up Tutorials

Looking for an authentic vintage 1930’s make-up look ? Want to feel like a 1930s girl ? The these two extremely rare make-up guides spanning from the early to the late 1930’s might fill your Christmas stocking very nicely. Found in an Oxford garage sale and lovingly and beautifully restored; Make-up by Virginia Vincent and …

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Classic Beauty – The History of Make-up

The definitive story about women’s Make-up. by Gabriela Hernandez [ founder of Besame Cosmetics] The definition of a beautiful face has never been constant. Gabriela’s stunning new book explores the social political climates which helped mould what are now accepted beauty rituals. Classic beauty is a stunning reference book, chronicling make-up trends for eyes, lips, …

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