1930 Hollywood Summer Fashion – June 1930

Slenderizing flared lines in the new mode –


The graceful evening gown worn by Norma Shearer is of pale powder blue silk and is divine. It is Grecian in line with bodice caught up over one shoulder and finished with a scarf of the material extended to the uneven hemline. The other shoulder is bare.Next, two images of Norma Shearer, wearing a silk crepe afternoon frock of the new Spring / Summer shade – fuchsia ! The lines follow the curves of the figure flaring in to a slightly uneven hemline. Puffs above the wrists give interest to the sleeves, while the hat, also in fuchsia shade, reveals the newest in brim lines – folded back.

Lovely and Graceful is the new byword in 1930s fashion

1930-Hollywood-Fashion – Mary Brian, Dorothy Christy and Sally Eilers

Mary Brian is wearing an ensemble of beige tweed. The skirt is a compromise between last year’s shortness and the new lower hemline mode from Paris. The short jacket is trimmed with beige caracul and brass buttons, the newest cry in Summer sportswear. Next, Dorothy Christy and Sally Eilers. Both dresses show the slenderizing body lines with flaring skirts now so popular. Miss Christy is wearing a velvet bolero with her all-over eyelet embroidery pattern, while Miss Eilers’ dress reveals a youthful bertha collar.


Next, Janet Gaynor in her little dinner and dancing frock of leaf green soufflé over a satin crepe slip of the same color. The skirt is circular and the bodice and cape Bertha are trimmed with Ale-con lace.
Green is a popular shade this year by the way ! Norma demonstrates the newest accessories; the new crystal bracelet and evening slippers of white crepe with strap trimmings in gold leather.

1930-Hollywood-Fashion—Sports-wear—Greta-Garbo and Evalyn Knapp

Greta Garbo herself poses for Glamourdaze. The casual air accentuated in sports clothes is preferred by Miss Garbo, who wears them with the carefree manner. Her silk dress of wide belt and scarf collar lines, with button trim, carries out the lines she likes to adopt.The vagabond hat is chosen to set it off properly.  Next, the stunning Evalyn Knapp compliments the flowing lines of this twilight dinner gown of net embroidered with silver, with deep black chiffon godets and self-edged cape effect – created by Costume designer Howard Greer.


Trains, peplums and crystals are all an integral part of this seasons evening mode. Carole Lombard combines all three items in the gown of turquoise blue satin in the image far left. Summer evenings this years will be bright with gowns of gay printed chiffon and big picture hats. Miss Lombard appears again in a frock of black and yellow print and adds a hat of black tulle and straw, as well as black suede gloves – middle photo. “Spring Rain” is the title of the frock of gray chiffon and atom-like crystal beads worn seconf from the right by Carole.
Far right – an afternoon frock worn by Miss Lombard shows the Russian influence, now so much part of the mode. the frock is of beige roma crepe with three quarter sleeves bound in blue fox fur.


Finally a truly stunning silk evening dress in pearl white worn by Jean Harlow. She truly epitomises the new ‘siren chic’ of this new decade.

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