1940’s in fashion for women in WW2. Trends, utility dresses, seamed stockings, peplum’s, shoulder pads, and the post war New Look.
Women in World War 2 left us an iconic and beguiling style which is forever celebrated in movies, books and magazines. Rationing encouraged women to “make do and mend”. With all resources going to the war effort, Fabric shortage meant longer skirts and less revealing evening dresses. Austerity was reflected by a more austere fashion in the early 1940’s. Makeup and hairstyles however never looked better.
Browse the 1940’s fashion trends as worn by women in that troubled decade. Find inspiration for your next 1940’s style dress, victory rolls hairstyle.
Now you know the highlights, dive in to our archive of 1940’s fashion history. Find out how women in WW2 lived, worked, served in the forces and of course dressed.
In 1945 – the great Helena Rubinstein served up this post war makeup color chart to women across the United States of America. The Cherished Blonde. Your natural colors are the story book hues of spun gold. For vivid beauty, wear tints and shades of fuchsia. Find your most flattering colors in the wonderful blues …
Just a quick reference to the more detailed Secret 1940’s make-up tricks – an introduction to glamour – over on Vintage Make-up Guide. These charts examine – within a 1940s style context of course which includes the popular hairstyles of the era – how to achieve with basic contouring – the perfect oval face shape. …
The Decade of Red Lips – The 1940’s, despite a world war, saw a huge leap in women’s use of daily cosmetics. If ever there was a decade for lipsticks then this was it. With more and more women working on the home front and as army nurses, the convenience of the roll up lipstick …
A short look at the styles and traditions of 1940s wedding dresses and trousseau. The increasing popularity of a 1940s wedding theme these days suggests a genuine yearning for old style glamor. The yardstick for vintage wedding themes certainly draws a lot from the 1940s fashion era. In those days a woman’s trousseau was placed …
This 1940’s college fashion feature comes from 1948. It is the conclusion to a series of 1940’s dress making films. Features a group of enthusiastic students showing off their dress making skills. The patterns were supplied by the Simplicity Pattern Co. It is led by a girl named Betty. 1940’s College Fashion Show Betty – …
Get the early 1940s Look easily – See the lavishly illustrated Concise History of 1940s Fashion. The post below is a basic ‘ how to’ guide for quickly achieving the 1940s wardrobe look. We have much more detailed posts on typical wardrobes for women from the early to the late 1940s, as well as detailed …
1940’s Fashion – Achieve the 1940’s Eye Make-up look . Adapted from Make-up & Beauty – Vintage 1940’s Guides. Other 1940’s Make-up Posts include: 1940’s Fashion make-up Guide General 1940’s Fashion and Dress style posts: 1940’s Fashion – Women’s Dress Code 1940’s Fashion – Women’s Dress after the war – The New Look 1940’s Fashion …
1940s Makeup Tricks – Ladies Home Journal 1944 See also The Correct Way to Apply your 1940’s make-up Make-up is the art of making the most of your looks – the art of subduing your bad-looking features, and emphasizing your good points, so the world will see you at your best. Certainly the desire to …
Vintage Fashion Archive. Superb Vintage Lingerie Film from 1950’s Germany celebrating the evolution of women’s underwear whilst promoting the famous German brand of Felina Corsets.One of the first post modern lingerie companies in the world and one of the oldest running !
Face Contouring Secrets of the 1940’s. Simple hairstyles for face shapes and makeup contouring ideas. Original 1940’s Hair and Make-up secrets from Vintage Make-up Guides. All 1940’s hairstyles, were generally swept away from the forehead. The correct make-up contour to match this look is imperative. So let’s look at the four female face shapes [ …