A 1930s Womans Wardobe Plan – by Elsa Schiaparelli

How to be chic on a low income.Schiaparelli extolls the virtue of one suit for all seasons.

1930s-Fashion---Womans-day-suit-and-fur-stole

Acutely aware and empathetic of women on lower incomes, the famous fashion designer Elsa Schiaparelli gave her cents worth of advice to Photoplay magazine in 1936.

A woman can dress within her income and be chic almost no matter how small that income might be. Most women can be foolish in the matter of clothes; they buy too many things, thinking they have to have them! On limited income she will buy too many so called cheap items. Wrong !
Good taste is supremely important if you wish to be well dressed, with tasteful hair and up to date 1930s makeup, and wish to make a good impression. It doesn’t matter whether you are a famous Hollywood star, or an unknown stenographer. When I last visited New York I was shocked to see women in mink coats buying pork chops. You must have a sense of the fitness of things, and you must give some intelligent consideration of the matter of where you’re going to wear these clothes.

1930s-fashion-suits

Being a business woman myself, and a busy one [ as well as a movie fan] I myself was faced with a problem that I’m sure is a common one with girls and women in America who ” go to business”; that problem being what to put on in the morning and look smart all day long in, even if it means a late dinner after office hours.I found that a good suit solves most problems. Whether it’s the Ritz for luncheon, work or interviews, it eliminates the time-consuming change of costume during the business day.

1930s-womens-suits

Ontario Archives -Eatons 1930s Department store display

Actually I wear a suit most all of the time. I happen to like them, they are practical in every way, and my advice to a business girl who wishes to dress smartly at all times and whose income is limited is this: buy a good suit and live in it, rather than a lot of cheap clothes. Let it be a good tailored outfit and made with beautiful material and above all don’t be afraid to be seen in it too often. good clothes, simply made, never ” date,” no matter what anyone tells you. of course, they must not be made with eccentric or exaggerated lines.

1930s-stole---Putting-on-the-Ritz

1930s suit and stole-Image:Putting on the Ritz

Wear your suit to business; wear it to dinners; to the theater; wear it twenty-four hours a day, every day in the year, if you must, and if it’s a good suit, you will always look attractive and chic. What follows is my advice for a typical girl who is starting out for work, maybe as an actress in Hollywood, or trying to make a smart impression on her sweetheart, or who wishes to be chic at all times.This is what I believe is the minimum wardrobe for an woman’s fashion dress in the 1930’s.

THATS-ALL -Glamourdaze

Comments