1940’s in fashion for women in WW2. Trends, utility dresses, seamed stockings, peplum’s, shoulder pads, and the post war New Look.
Women in World War 2 left us an iconic and beguiling style which is forever celebrated in movies, books and magazines. Rationing encouraged women to “make do and mend”. With all resources going to the war effort, Fabric shortage meant longer skirts and less revealing evening dresses. Austerity was reflected by a more austere fashion in the early 1940’s. Makeup and hairstyles however never looked better.
Browse the 1940’s fashion trends as worn by women in that troubled decade. Find inspiration for your next 1940’s style dress, victory rolls hairstyle.
Now you know the highlights, dive in to our archive of 1940’s fashion history. Find out how women in WW2 lived, worked, served in the forces and of course dressed.
The first nylon stockings appeared in New York stores on May 15, 1940 and over 780,000 pairs were sold in the first day alone. In the first year, 64 million pairs were sold in the US, and nylons soon became the generic name for all hosiery products containing nylon. However once the USA joined World …
Waves [ Women Accepted for Volunteer Emergency Service ] added a real touch of glamourto the navy during the second world war with the help of Fashion label Mainbocher and the beautiful recruitment posters designed by illustrator John Falter.and McClelland Barclay. “Throughout the nation, recruiting posters were placed in countless prominent public locations. One might …
American women added a touch of glamour to the grim task of arming their country in war. During World War II, women began to gain more respect and men realized that women actually could work outside of the home. They fought for equal pay and made a huge impact on the United States workforce. They …
Bathing Beauty was Hollywood’s first swimming movie, and it created a new genre that was perfectly suited to Esther Williams beauty and athletic skills. A special 90-foot square, 20-foot deep pool was built at Stage 30 on the MGM lot, complete with hydraulic lifts, hidden air hoses and special camera cranes for overhead shots. “No …
1940’s Vintage makeup Guide A rare vintage makeup tutorial from the 1940’s. Enjoy ! A more in depth transcription of this makeup guide can be found at 1940’s Makeup Revisited Head over also to 1940’s Fashion – Makeup Guide Or treat your vintage heart or a loved one to an original 1940’s Make-up and beauty …
1950’s Hosiery – The Golden Age of Hosiery in my humble opinion ! 1940’s Hosiery 1930’s hosiery 1919 Hosiery Ad – artist – Coles Philips A quote from 1950 issue of Good Housekeeping, found on The Vintage Connection Thirty–five years ago hosiery was strictly utilitarian—underwear, in fact, since no nice lady permitted it to show. …
Photos courtesy of My Vintage Vogue By the mid 1920’s women’s hair had become much shorter with the shingle cut and the cloche, which hugged the head like a helmet with a very small brim, had come into fashion. Now, after World War 1, there was suddenly such a proliferation of styles and materials that …
Yes ..Umbrellas can be feminine [ depending on who is wearing one !!]Found on the excellent My Vintage vogue
Lisa Fonssagrives,The collection just gets better and better.Well done to Jessica [aka myvintagevogue ]These fabulous fashion images are from the 1940’s.See My Vintage Vogue
After Van Dongen. Adèle Collins ,Vogue, 1959 Wenda Rogerson and B. Goalen, Vogue ,1949Enid Boulting ,Vogue ,1950 Melanie Hampshire with Jill Kennington -1963 The great Norman Parkinson, portrait and fashion photographer for Vogue.Parkinson always maintained he was a craftsman and not an artist. From his early days as a photographer up to his death he …