1940’s Fashion – Swimwear Styles of the Stars – June 1940.

1940s swimwear designs.

1940s-fashion---Hollywood-stars-swimwear-styles -Deanna Durbin
1940s-fashion—Hollywood-stars-swimwear-styles -Deanna Durbin

The dressmaker suit is trumps in the new ultra-swim worthy offerings that can either go to sea – or be seen! Deanna Durbin, who’ll lead the eagerly-awaited “Spring Parade”, likes this one featuring a swing skirt and a halter that fastens in front, where the blue and red stripes are manipulated to create a pattern. How delightful!


Wanda McKay wears a B.V.D swimsuit classic of cotton worsted, acetate and rubber with circular bra for uplift.


Brocaded white satin Lastex with royal leaf print and a “butterfly” bra fashions the Catalina swimsuit model worn by Anne Gwynne.


Judith Barret suns herself in a Mabs two-piece bathing suit with front half skirt and adjustable belt and shoulder straps. Candy stripes are blue and white.


But Natalie Draper sun bathes in a one-piece suit by U.S. Krepe-Tex which has built in undertrunks, a gored skirt and soft woolen shoulder straps. The plaid’s yellow and brown on a white background.


Typical of this season’s sun-suit designs adapted to water is this, in which Ann Sheridian cheerfully belies the title of
“Torrid Zone.” Trimmings of crisp white ( rickrack at the hemline) add to the cool effect.


A Transvaal Daisy print in tropical hues features a two-way stretch Calcraft knitted suit, as modeled by Carole Landis.


A “Surplice” for uplift and a flared skirt for fashion in a Jantzen model of Velva-Lure as worn in rose by Irma Wilsen.


Princess lines with a pantie, a dull-and-shiny rayon satin Lastex with Bermuda strips – Gantner suit for the delectable Lois Ransom.


Patricia Ellis shows you how West Coast Manchester puts a satin suit woven with Lastex in red and white candy strips over panties of red Matletex.

Many thanks to The Media History Project – for sourcing,scanning and preserving these wonderful articles.

Do visit Glamoursplash for all that your vintage heart ever desired in swimwear inspiration.

THATS-ALL -Glamourdaze

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