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1940’s in fashion

1940’s in fashion for women in WW2. Trends, utility dresses, seamed stockings, peplum’s, shoulder pads, and the post war New Look.

1940’s in Fashion

Women in World War 2 left us an iconic and beguiling style which is forever celebrated in movies, books and magazines. Rationing encouraged women to “make do and mend”. With all resources going to the war effort, Fabric shortage meant longer skirts and less revealing evening dresses. Austerity was reflected by a more austere fashion in the early 1940’s. Makeup and hairstyles however never looked better.
Browse the 1940’s fashion trends as worn by women in that troubled decade. Find inspiration for your next 1940’s style dress, victory rolls hairstyle.

Key Trends of the 1940’s in Fashion and Style

  • Seamed stockings
  • Bolero jacket
  • Shoulder pad dress
  • Shirt dress
  • Utility Dress
  • Victory Rolls
  • Trench coats
  • Sailor pants
  • Bobby socks
  • Bullet and strapless bras
  • Red lipstick

Now you know the highlights, dive in to our archive of 1940’s fashion history. Find out how women in WW2 lived, worked, served in the forces and of course dressed.

Vintage Fashion Stockings Film

August 7, 2017January 12, 2009

The Invention of Nylon Stockings When Nylon arrived on the scene in the late 1930’s, it triggered what can only be described as a form of mass hysteria amongst women in the USA. During the Second World War – nylon was strictly rationed. Women even handed them in at war depots so that they could …

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Categories 1940's in fashion, 1940s stockings, vintage stockings 1 Comment
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  • History of Fashion
    • 1900 – 1969
    • 1900 to 1919
    • 1920 to 1929
    • 1940 to 1949
    • Shop Vintage Inspired Lingerie
      • Shapewear – Vintage Lingerie Guide
      • A Brief History of the Bra – 1910 to the 1990’s
    • Fashion Designers
      • Christian Dior
      • Coco Chanel
      • Elsa Schiaparelli
      • Hattie Carnegie
      • Hubert de Givenchy
      • Jacques Fath
      • Mary Quant
      • Norman Hartnell
      • Pierre Balmain
    • Old Hollywood Glamour
      • 1920s
      • 1930s
      • 1940s
      • Costume Designer
  • History of Makeup
    • Home
      • Besame Cosmetics
        • History of makeup
        • Makeup Tips
      • Contact
      • Policy
    • 1900 – 1919
    • 1920s
    • 1930s
    • 1940s
    • 1950s
    • 1960s
    • Tutorials
    • Blog
  • Blog
    • 1900’s Era
      • Concise Fashion History 1900 – 1919
      • Makeup History 1900 – 1919
      • 1900’s Blog
        • Edwardian Clothing
        • Edwardian Makeup
        • 1900’s Hair
    • 1910s Era
      • 1910’s Makeup
      • 1910’s Hair
    • 1920’s Era
      • Concise Fashion History 1920 – 1929
      • Makeup History – 1920’s
      • 1920’s Blog
        • 1920s Wardrobe
        • Flapper Dresses
        • Cloche Hats
        • 1920’s Bathing Suits
        • 1920’s Shoes
        • 1920’s Stockings
        • 1920’s Makeup
        • 1920’s Hair
    • 1930’s Era
      • 1930’s Blog
        • 1930’s Clothing
          • 1930’s Hats
          • 1930’s Bathing Suits
          • 1930’s Shoes
          • 1930’s Lingerie
          • 1930’s Stockings
          • 1930’s Silhouette
          • 1930’s Wardrobe
        • 1930’s Makeup
        • 1930’s Hair
      • Makeup History 1930’s
    • 1940’s Era
      • Concise Fashion History 1940 – 1949
      • Makeup History 1940’s
      • 1940’s Blog
        • 1940’s Clothing
          • 1940s Dress Code
          • 1940s silhouette
          • 1940s shoes
          • 1940s hats
          • 1940s lingerie
          • 1940s stockings
          • 1940s glamour
        • 1940’s Makeup
        • 1940’s Hair
        • WW2 Women
      • World War Two Fashion
        • Introduction
        • 1940s Rationing and the Black Market
        • 1940s Silhouette and Style Changes
        • 1940s Women’s Dress Code
        • Influence of War on Fashion
        • Post-WWII Influence in the 1940s
        • Women’s Role during the War
        • Conclusion – Impact of war on 1940s style
    • 1950’s Era
      • 10 Hollywood Hairstyles of the 50s
      • 1950’s Blog
        • 1950’s Clothing
          • 1950’s Dress Code
          • 1950’s Stockings
          • 1950’s Lingerie
          • 1950’s Swimsuits
        • 1950’s Makeup
          • 1950s Lipstick
        • 1950’s Hair
      • Makeup History 1950’s
    • 1960’s Era
      • 1960’s Blog
        • 1960’s Dress Code
        • 1960’s Swimsuits
        • 1960’s Makeup
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      • Makeup History 1960’s
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