What was the scent of the 1930s woman? –
Do you choose your 1930s parfum for the exotic sensuality of Guerlains “Shalamar” or the suggestive name of Lanvin’s “My Sin”? Or have you the technique of the siren who stalks her quarry through the nose?
Chanel No5 – the Queen of fragrances is for the first time being promoted by Coco Chanel herself. Her perfume is like the soft music that underlies the playing of a love scene.
Caron’s priceless “Christmas Eve” she uses for the education of callow youth in the liberal art of spending money, turning his thoughts to pale orchids and rare pearls. Heady perfumes for romantics; subtle, insidious eastern perfumes like Coty’s “A Suma” for the pasha who must be roused, tormented and appeased..
‘Not one for all but one for each’ is her motto.
In Houbigant parfum one finds the true gout de Paris in all its traditional refinement and restraint.
Their “Quelques Fleurs” has the perennial charm of the flowers that give its name.
It is young and gay and charming and is never out of place.
“Country Club” is the newest Houbigant makeup and perfume set , modern, vivid, enduring. It is in-and-out of town beauty box – not too casual, not too formal for a dozen uses.
Coty’s perfumes convey the impression of elegance that one associates with this house. “A Suma” is a heady, dangerous thing.
It would suit Virginia Bruce in the obviously siren mood in which we have caught her in this photograph. Ann Sothern uses different scents for varying moods.
Rochelle Hudson finds perfume extraordinarily stimulating. As motion picture stars, both Miss Sothern and Miss Hudson would particularly like Lelong’s “Opening Night”.
Guerlain believes that women should be allowed a wide latitude of choice in perfumes. Naturally the more exotic perfumes like ‘Shalamar‘ fit the formal scene, and “Sous le Vent” suggests outdoor life. For screen stars Corday’s “Femme du Jour” and Lentheric’s “Shanghai” and their “Gardenia de Tahite” are very delightful perfumes with suggestive names with cinema associations.
Caron applies the “one for each” principle in preparing scents for different women and different uses. “Le Tabac Blond” is a deep, stirring, sophisticated perfume that brunettes often choose because of its oriental suggestion.
So what is your choice to be? As a fashionable 1930s woman, you will want to be one scent ahead of the rest. These are but a taster of choices in the feminine world of 1937. Arm yourselves ladies, it’s going to be a bumpy ride!
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