1930s Fashion – Vogue Summer Pattern Book

Coolly and Colorfully yours – June-July 1936 –

June-July Evening Dresses 1936


We thought of Saturday night dances and twilight roof-garden dining when we chose these deliciously simple summer evening dresses. Haven’t they the Vogue look about them – in their clear cut lines, and their new fashion points?
First we must tell you about that luscious blue shade. None other than “bluebonnet blue,” the official fashion color this summer. We suggest one frock in this shade if you can wear it, preferably in marquisette (a fine light cotton, rayon, or silk gauze fabric) or organdy (a fine translucent cotton muslin). The low-cut dress No.7386 has long-sleeved bolero jacket, giving the costume real versatility. No.7403, with its new tunic and tiny cap sleeves cut in one with the blouse, is shown in flowered marquisette. It is “Easy-to-Make.”
You might prefer lace. No.7369 is double breasted all the way down, and trimmed with saw-tooth edging. Of embroidered organdy here. Any sheer crisp cotton would be nice. At least one girl in every crowd feels foolish in floating chiffon, or even organdy.For her, a tailored frock like No.7400, in birds-eye pique or printed linen. You can see it’s an “Easy-to-Make.”

June-July Day Dresses 1936


How about adding some of these little summer daytime dresses to your wardrobe? Any of them could be made of nice gay fabrics whose cost is negligible, but with Vogue’s styling, you can be sure of a dress that looks like – well, not a million dollars but more than you put into it. The pleated front of No.7402 will notify your friends that you know fashions. Use a sheer or a challis. No.7407, being a bit dressy, can take a flowered lawn or plain pastel batiste, and add a flower and a ribbon sash. “Easy-to-Make.” Now after you look at No.7388, an “Easy-to-Make,” look at its rear view in the patterns below. It’s wrapped panel will tell you how it could serve for those of you who are going to have babies this coming fall. No.7397, “Easy-to-Make,” is sketched with a slide fastener, but there’s an alternate opening shown below. The tuck-in blouse and four gored skirt are separate. Nos.7405 and 7404 are our answer to your plea,”Show some dresses for big ladies!” No.7405 if you’re the tailored type, and No.7404,”Easy-to-Make,” if you can stand bows. And No.7399 is a grand sun-back dress with an after-sunning bolero. Sweet!

That’s all !
©Glamourdaze 2017
Originally published July 1936 in Ladies Home Journal
The patterns for these dresses can be found in the Vogue Pattern Book – June-July 1936. Best source is Ebay or Etsy.









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