Fashionable swimwear accessories for 1950 –
The flattering rubber headgear in these images by Loomis Dean of Life magazine, represent a new skirmish in the battle of the bathing cap manufacturers vs. Esther williams.
Miss Williams some time ago depressed the industry by proving a woman with wet hair was in fact ” still beautiful”, provided her hair was long enough to braid and she had a face like Esther’s.
A lot of women began dispensing with their caps since the customary white skull-hugging style often resembled a peeled onion.
Now, however, the Kleinert Company is introducing on the Florida front, a number of hat like caps which are both practical and very fetching.
The flowered bonnet has 17 dozen rubber buds, comes in several pastels and costs $7.50.
The rose decked cap costs $3.95, is made like some worn in an Aquacade ballet.
The multicoloured dots are screen printed on a cloche that sells for 89c.
All three come with chin straps for those determined divers.
That’s all !
First published May 1950 Life Magazine
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