Foundation Tips From The 1920s To The 1960s


Makeup Trends Through The Years –  By Jane Thomas  Makeup trends have evolved over the years, and with each decade, women learn new tips and tricks to look more flawless and polished by using foundation or makeup base. From the flapper-style makeup of the 1920s to the hippie chic look of the 60s, advancements in the …

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A Short History of Skincare Cosmetics


Gabriela Hernandez – Besame Cosmetics founder – Attention to aging skin has been a priority for over 3000 years. In ancient times, masks were used to cleanse and maintain the skin’s moisture. The Egyptians used anti-wrinkle creams made with essential oil of frankincense, which claimed to possess anti-inflammatory properties. Thick creams, created to preserve moisture on …

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The Top Hollywood Beauty Gifts of Christmas 1931


1930s beauty report – by Anne Van Alstyne for It was all perfumes and powders this festive season. We scurried about amongst the cosmetic counters – as usual at the very last minute. According to our sources, the popular names this year included Coty,  Helena Rubinstein, Elizabeth Arden, Tangee lipsticks, Richard Hudnut,DuBarry, Houbigant among …

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Besame Cosmetics Cake Mascara – Who needs wands?

Mascara your eyes that old fashioned way- Treat yourself to Besame Cosmetics fabulous Cake Mascara. Reminiscent of the 1920s and 1930s Maybelline cake mascaras, Besame Cosmetics have really nailed this product. Its beautifully packaged and will have your lashes appearing longer and richer than any of these modern wands. The ‘only’ way to apply mascara …

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A Brief History of Eye Makeup – by Gabriela Hernandez

brief history of makeup

Eye Beauty – The Windows of the soul – excerpt from Classic beauty – The History of Makeup. The eyes are not only the windows to the soul, but powerful communication tools. A simple glance can reveal the true intentions of its sender. Throughout time, makeup has played a prominent role in accentuating the eyes. …

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The History of Makeup – Lipstick Allure


The History of Makeup – Lipstick Allure by Gabriella Hernandez – founder of Besame Cosmetics. Excerpt from her book Classic Beauty – presented on with kind permission. Lip colors are considered the most widely used cosmetics ever invented. Women who typically do not wear a full face of make-up commonly wear lipstick. From the …

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1930s Makeup Techniques – The Platinum Blonde Look.

1930s Makeup Techniques – The Platinum Blonde Look. Excerpt from Makeup & Beauty – 1930s Makeup guides The “platinum blonde” is an artificial blonde. She is the delicate type and her hair, through treatment, has a bluish white color that Hollywood stars have made famous. Dark brunettes, as well as ash blondes, have become light …

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Mascara – Maybel Williams and The Maybelline Story

History of Mascara – Maybel Williams and The Maybelline Story The Maybelline Story Glamourdaze talks to author and Maybelline heiress Sharrie Williams. How many women in the world are aware that they owe a debt of gratitude to a young lady called Maybel Williams – who – following an accident in 1915 – singed her …

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Max Factor, Elizabeth Arden and Helena Rubinstein

The Three Giants of Cosmetics During the early years of the 20th century, make-up became fashionable in the United States of America and Europe due to the huge influence of Ballet, Theatre and the Movie stars of Hollywood. Chief amongst the make-up wizards who helped develop cosmetics into a global mass market were Max Factor …

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