1940s Fashion – The Wartime Day to Day Frock

Pathe 1940s fashion newsreel from 1943 – In wartime Britain, women had to make do and mend, with severe rationing from coupons and utility clothing a must, the new ethos was to be innovative with your current wardrobe. This Pathe film suggests – a tad optimistically that a girl could get by for a whole week in one simple frock…

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1940s War Fashion – Black Women serving in WW11

Rare Images of African American Women in Service – Researched by Barbara Lewis Burger- National US Archives It is difficult enough to find photographs of ordinary African Americans who served in the US Forces in the 1940s, and extraordinarily difficult to find images of women who served, as many thousands did. Most of these photographs were picked from the holdings…

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1940s Fashion – How to make a Glamorous Turban

British Wartime Tutorial  from 1942 – If you want a new hat, now that hats are rationed, there are ways and means. Turbans are the means and Anne Edwards – fashion editor of Woman shows us some of the ways. Method 1: Having tied the knot on top of the head, you can see how easy it is to tuck in…

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1940s Fashion – Liquid Stockings for Summer

Sheer Stocking Solution in 1940 – When the temperature warms, a woman has three choices when it comes to leg beauty: stockings ( cotton, silk, or the new Nylon); she can go bare legged, or she can paint on a variety of cosmetic liquid stockings. Above are a comparison. To the male eye a pair of pretty, well groomed legs…

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A Day in the Life – Two Women in the early 1940s

One in wartime Britain, the other in pre-war America 1941 – In late 1941 – quite coincidentally, there were two picture essays of a typical day in the lives of two different women in the 1940s. The first, an American housewife, by the name of Jane Amberg from Kankakee, Illinois.USA. The second, a young British girl called Mrs Olive Day,…

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1940s Fashion – US War Restrictions on Dresses

USA War Restrictions on clothing 1942- See the lavishly illustrated concise history of 1940s womens fashion dress and style. Uncle Sam, disguised as Stanley Markus, of Dallas department store Neiman Marcus, one of America’s great fashion stores, last week assumed the role of 1940s war fashion designer. In a sweeping order affecting all women and girls’ outerwear, the WPB, of which…

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1940s Fashion – The Winter Dress and Coat of 1941

American Women Winter Fashion on the Eve of War – 1941 US Fashion report by Catherine Roberts for Glamourdaze. Here they are … the winter fashion for 1941/42. During the summer, thousands of you told your favourite department store exactly what you wanted in the way of fashion details in your Fall /Winter wear, and apparently this is what you collectively asked…

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1940’s Fashion – Housewifes Daily Routine

A typical day of a 1940’s housewife The 1940’s was great era for fashion and glamour, and during the war – it seemed to herald a new age for women’s freedom, but from 1946  – women who were starting out as a housewife for the first time, discovered that there was a strict gender biased code which dictated that the…

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