Beauty guru Helena Rubinstein gives a facial massage lesson in her salon in 1929. AI enhanced with sound and color. Footage is courtesy of the Moving Image Research Collection from the University of South Carolina.
Filmed on June 21, 1929. Helena Rubinstein beauty parlor–outtakes.
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University of South Carolina, Moving Image Research Collections, Columbia, SC 29208.
Helena Rubinsteins’s 1920s Facial Massage Tips
Helena Rubinstein was born in Krakow Poland in 1871. She left for Melbourne, Australia in 1886.
With finance and advise from a business friend called James Henry Thompson, she opened her first beauty salon in 1902 in Melbourne. From this point onward Rubinstein’s story is a mix of fact and myth.
By 1908, with several salons open in Australia, she and her new husband Titus moved to Mayfair in London. They opened a salon there. She sold makeup, skin tonics and beauty booklets, and was a major exponent of the facial massage.
Rubinstein explained, that massage improved circulation. ” It restores the contour of features,retraces lovely curves, which age and time can blur.“
In 1916, Helena established her business in America. She opened beauty salons across the country, from New York to San Francisco.
Describing herself as “Europe’s most famous beauty expert”. Rubinstein was most happy to shine a spotlight on herself. Most of her skin care products by the 1920s were sold under the brand name Valaze.
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