Sexist Portrayals of 1940s Wartime Women

From Careless Talk to Loose Lips to VD –

Sexist 1940s posters

In stark contrast to the positive empowerment images of women in the 1940s, government warnings to service men to ‘keep mum’ and ‘chaste’ depicted women in time honored fashion; the female stereotype, addled of the mind, untrustworthy and ridden with venereal diseases.

Careless-Talk- Sexists WW2-posters

During the Second World War women were actively recruited to do their part in the forces just as they had done in the last war. Subsequently there were thousands of inspiring positive images of women seen the world over.

Careless-Talk- Sexists WW2-posters

While this is remembered and celebrated as a step forward in recognition of equal status, there were many unfortunate misogynous exceptions like the proliferation of pulp style art in advertising, warning that ‘careless talk costs lives’ or ‘loose lips sink ships’ which though not always, invariably depicted ‘women’ as the main culprit.

Careless-Talk- Sexists WW2-posters

Careless-Talk- Sexist WW2 poster

Of even more questionable taste were the proliferation of anti STD posters and adverts which inferred that women were the main carriers of sexually transmitted diseases. Here are a few to remind you of what it was like to live in the patriarchal world of the 1940s.

Careless-Talk- Sexist WW2 poster

Careless-Talk- Sexist WW2 poster

Careless-Talk- Sexist WW2 poster

Sexist-VD-Poster-WW2

Now that your blood is raised, check out and download our 1940s WW2 Women Packs to learn what women really did during World War Two. 

WW2 Women Pack

That’s all !
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