Vintage advice from the 1920s era –

The leading seller of face powder in the post World War One era, and ‘liquid stockings’ in the 1940s, the Armand cosmetics brand is all but forgotten now. Here is an excerpt from their 1929 beauty booklet curated by Cosmetics and Skin.

Develop your own Type – Cleopatra

EYES – Accentuate the natural lines of the eyebrows. Discriminately shade the upper lids and lower lashes.
CHEEKS – Rouge should be applied low and sparingly to the outer edges of the cheeks, avoiding a harsh outline.
LIPS – Apply the lipstick carefully, slightly inside the upper and lower lines of the lips.

Develop your own Type – Cherie Type

EYES – Accentuate the natural line of the eyebrows. Next do the upper and lower lashes.
CHEEKS – Concentrate color at the outer edges of the cheeks and apply lightly toward the nose.
LIPS – Accentuate and define the natural contours slightly exaggerating the curve of the lower lip.

Develop your own Type – Colleen Type

EYES – Seldom requires makeup
CHEEKS – Rouge may be applied quite freely, concentrating on the lower edges.Blend into the natural tone of the skin towards the nose.
LIPS – Apply lipstick carefully. Follow the lines of the lips to enhance the natural expression.

Develop your own Type – Mona Lisa Type

EYES – Accentuate eyebrows and lashes.
CHEEKS – Apply rouge with restraint. Only apply a very delicate flush.
LIPS – Apply lipstick freely along natural lines. Upper lip may be very slightly accentuated in color.

Makeup is not a matter of conforming to fixed principles. Successful makeup depends largely upon the proper use of shades of powder, rouge and lipstick.

Check out Cosmetics and Skins growing collection of vintage beauty booklets, and if you have old booklets in your collection you would like to add to the collection, send James your scans.
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