Dior meets Khrushchev – French Fashion goes to Moscow 1959

Paris Models Parade through Streets of USSR –

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Ordinary citizens of Moscow were greeted to the sight of three young willowy French models from the House of Dior, on a meet and greet event ahead of a five day fashion extravaganza. The girls were spotted wandering through the GUM department store, along Red Square, down through local markets.

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Now under a young Yves Saint Laurent, ( Dior had passed away in 1957) the House of Dior had abandoned the corsets and crinolines for loose skirts and shorter more practical kitten heels.

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Sales director Madame Suzanne Lulling employed Life Magazine to cover the event and these colorful photos were taken by Howard Sochurek.

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This visit was not the first such event. In 1956 a team of British designers had held a show in Gorky Park.

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The decision to court foreign ateliers had been made from on high, and was actively encouraged by the Khruschev administration. The visit however did little to create a Russian fashion revolution. Pravda magazine reported that the styles would not suit Russia’s stout women!

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It wasn’t to be until the late 1980’s that fashion would finally come of age in a crumbling Soviet Union.
Still these photographs are delightful to look at.

That’s all !
©Glamourdaze 2015
Images – © Time Inc.
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