1930s Fashion report by Seymour –
Fashionable Daywear –
Lest you think that the fox cape is part of Sally Blane‘s costume above, I must tell you that it is her own, worn for the occasion in her new picture ” Advice to the Lovelorn”.
Bright contrasting vestee and sash give vivid accent to the dark silk. Amusing tubular buttons, dont’ you think? An unusual skirt detail too.
It is costume designer Robert Kalloch‘s waggish idea to put cuffs above the elbows on this costume which June Collyer wears in “Before Midnight”. They look like lily petals and are lined with the same gold silk that makes the collar and bow on the brown tunic. Don’t fear that the cuffs won’t tuck in coat sleeves – they will !
Next – Heather Angel is fast gaining a big fashion following with the younger set – and she knows well how to pick great styles. Here – she wears a Royer design. Bright dark blue and red contrast here. the top gives a jacket effect though actually it is in one with the skirt !
Avove – Loretta Young wears a formal afternoon dress by designer Gwen Wakeling, made in gorgeous bergundy colored dull velvet with naive collar of gold kid. The long peplum flares above the ankle length skirt.
Fashionable Evening dress
Lila Lee ( to the left) poses in a black dinner gown – with an interesting sailor like collar and a big bow to save it from being too severe. The favorite sheath-like silhouette again – very flattering to LIla !
In the middle – the delectable Fay Wray wears the perfect holiday evening frock. The satin bodice is cut low in front but designer Robert Kalloch has discreetly covered the shoulders with a collar-like effect. The twisted halter about the neck is an amusing idea and can be removed if you prefer. The two clips and a wide bracelet are accents.
To the right – a charming lame gown which Rita Kaufman has designed for Helen Vinson to wear. It is one of those ideal holiday party dresses – formal yet not so much so that you couldn’t wear it to dinner and theater. The ruffled collar is of the gold lame lined with blue taffetta. Fullness at the hem.
Original published Photoplay 1934.