Fashion during the Blitz – Technicolor film by Jack Cardiff

Rare color fashion feature from London in 1940 –

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Here we present the latest feature on our archive Vintage Fashion channel on YouTube.
A beautiful 1940s fashion feature in lush color shot by the great cinematographer Jack Cardiff – this rare piece of film is provided by the British Council. Cardiff is best known for his influential colour cinematography for directors such as Powell and Pressburger, John Huston and Alfred Hitchcock.

Narrator – Miss Prunella Prim ( she of the awfully posh accent !)

Fashion during the Blitz - Technicolor film by Jack Cardiff Fashion during the Blitz - Technicolor film by Jack Cardiff

“You know – fashion is too often considered the exclusive property of a few wealthy women.
In this collection of dresses for South America – the British Cotton Board of Colour Style and Design Centre – has assembled for all women the work of famous fashion houses –

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Their names read like inscriptions from the walls of the temple of fashion – Molyneux, Norman Hartnell, Digby Morton, Worth, Paquin, Peter Russell …and helped by materials cleverly patterned to assist in the cutting – cotton now hangs in those lovely lines that we thought belonged only to silk and satin – day dresses, suits and evening gowns as well.

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The greatest designers and couturiers in the world – now create out of cotton – clothes that still excite admiration and envy but can cost …well shall we say – shillings instead of guineas .

 That’s all !
Transcription©Glamourdaze.com

Read the concise illustrated history of women’s fashion in the 1940s

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