Fashion in 1940 – Autumn Wardrobe of the Stars.

Deanna Durbin, Myrna Loy reveal their Autumn outfits for 1940.


Originally published in Sept 1940’s Photoplay by fashion editor Gwenn Walters. The USA’s entrance into the Second World war is still over a year away.

Deanna Durbin poses in 1940s College fashions.

The perfect little arbiter of good taste in feminine clothes is of course Deanna Durbin, a very fashion-wise young woman. Deanna will captivate us all in her next film, Universal’s ” Spring Parade”. She has chosen these outfits as her ideal of what a fashionable young college girl should be wearing this Fall of 1940.


1. 1940’s Day-Suit – two part triumph of soft green cashmere-jersey with bright-red knitted sleeves and stocking cap. Push up sleeves are a college requirement. The knitted stocking cap that twirls into a scarf is destined to be a big campus fad this Autumn season.

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2. Deanna’s 1940’s suit 2– a timeless trio – timeless because she can wear the jacket when wintry winds blow. Deanna chose companion tweeds – very new – the topper striped in brown and green and gold with giant pockets; the jacket suit in matching green.


3. 1940s Gala-gown – this gorgeous evening dress strikes a happy balance between the sophisticated look that the teens themselves strive for and the ingenue quality that their mothers endeavor to impose upon them. In combination of black taffeta and velveteen, it boasts a low heart-neck, wee puffed sleeves and a merry-go-round skirt, charming!

1940 Autumn wardrobe for the career girl.

Today’s careers girls are “white collar girls” in name only. They have lived down the quaint notion that simple white collars and cuffs are their badge of servitude – the essential ingredient of the smart girl’s working outfit. pert little Grace McDonald is not too far removed from her own job-hunting days to pose for us in two smart costumes that should help you get -and hold – your job!

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1.The Woolen Suit-Dress – Gracie knows her smooth woolen dress will “register” well in her job-interview. The collars – putty and loam-brown … the longer jacket ..the narrower skirt … they’re all the last word in fashion at any price, although Gracie’s suit costs less than $30. Should she get the job ( she did of course!) – she could shed her jacket and go to work, for her skirt is topped by a simple green wool jersey blouse with a trio of handy pockets.


2.The Tweed Dress – “Teacher” commands attention of her class in her gray and blue herringbone tweed dress. The school girl-neck and elbow-sleeves are bound with soft gray velvet. the skirt boasts double dig-down pockets and a flared for-action hem.
Time out then [ photo insert ] for a hasty snack. Teacher has added a lumber-jacket that transforms her school dress into a jaunty suit. It matches the dress of course, and adds collar, cuffs and buttons of the same gray velvet. Her Betmar hat is very new and shoots its lofty feathers into the sky.

Myrna Loy’s Country Casual – shirt and skirt.


The ever glamorous Myrna Loy is wearing a Honey Brown four part country “casual” that could be nicknamed “Robin Hood”. The short sleeved flannel shirt teams up with a stitch-pleated flannel skirt, topped by a brown suede weskit full of pockets. the white pique shirt underneath is worn or not as you please. Dolly Tree designed this number for Myrna in M.G.M’s ” I love you again”

Beautiful Blogs and Vintage Fashion Shops.

Esme and the Laneway
Planet Claire Vintage.
Alex Sandras
Ruby Lane.

THATS-ALL -Glamourdaze

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