1940’s Fashion – Makeup Guide

Now read a Complete History of 1940’s Makeup – including galleries galore of beautiful imagery.
The defined style for makeup in the 1940’s was glamour !
A full luscious red mouth and more prominent eyebrows, getting away from the pencil thin look of the 1930’s.Eye makeup was kept to the minimum with very little shadow. Mascara was the main accessory. Topped off with long hair,either let down or in a stylish Up-do.
The Big names in makeup were Max FactorHelena Rubinstein and Elizabeth Arden.

You can also bookmark these 1940s beauty style links:Why not take a look at our vintage makeup guide to the 1940’s. Also, a more detailed breakdown of all the do’s and don’ts of face contouring and 1940’s hairstyles can be found at 1940’s makeup revisited, and if you’re not totally exhausted, have a read about the whole history of makeup.

1. 1940’s makeup – Foundation
Usually a slightly darker tone to your natural color.
But if you’re trying to recreate the 1940’s look, just use your
normal foundation and get a flawless base to begin with.
2. 1940’s Makeup – Face Powder
A light rose / pinkish tinted color
Red with pink undertones,
Pink with fuchsia undertones .
Apply to the top of the cheekbone and brush towards the temples.
A triangle effect !

3. Eye makeup of the 1940’s
Starting with full but well plucked eyebrows to give a pronounced arch!
Brush with a matte shadow in a color near to your own and finish
with a touch of vaseline or petroleum jelly for that glistening Hollywood sheen.
Define the arch to a sharp point with a pencil.
Soft Cream base for the eyelids [ MAC makeup is just perfect to recreate the
classic 1940’s eye].
Shadow the socket but but avoid the brow bone.
Finish off with brown liquid eyeliner on the upper lid,sweeping up in an arch for that
glam effect and then oodles of Black mascara on the top lashes..
4. Vintage Lipstick Colors of the 1940’s
The 1940s was the golden age for lip makeup.
and the emphasis was to create a larger fuller look.
The 1940’s Lipstick color Plan
The Mono Tone
Light Reds
Pink Red
Orange Red
The Contrast Tone
Deep Red
Brick Red
Cherry Red
5. Vintage Nail Polish Colors of the 1940’s
Just about any color goes – as long as it matched your clothing.
So you could apply Navy Blue / Green/Yellow/Black – an endless choice here.
That’s all !!
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15 thoughts on “1940’s Fashion – Makeup Guide”

  1. Hi there!! was looking for 40’s fashion and found this page….loved it!!!! if there is a time i would like to go back is the 40’s….fashion was incredible, so femme and sexy, y love the dresses and spots, and hair everything!!! please let’s go back to that time!!! i’m 24 and i wanna dress up like those strong sexy girls back then!!! I’m from Argenitna by hte way….will be round here often!

  2. Since I´ve been away I feel like your blog is a bit like Christmas ! :) So many great posts to read, like this one!

  3. This easily qualifies as one of my favorite blog posts from any blog…EVER. Adore this and stole all the pictures…LOL

  4. This is definitely one of my favourite article!!! I'll bear this in mind for future use because the 40s were my faves!!

  5. What a great post this is, very informative.
    The thing i love about 40s eye makeup is that sometimes (Most of time actually!) i really can't be bothered to apply liquid liner, therefore just a bit of shadow and i have authentic 40s eyes haha!

  6. For a moment there I thought Gloria De Haven had authored a book entitled "1940's Makeup Style." I went straight to Amazon looking for it!

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