The Story of Helena Rubinstein

The Beauty Business of Helena Rubinstein in 1941

How Helena Rubinstein, a little girl from Krakow, helped build the 20th Century beauty industry and outsmarted Wall Street. A Day in the Life of Helena Rubinstein Full of thoughts, Helena Rubinstein begins another day with a bath, followed by rubbing liquid powder over her body. She studies her face in the mirror before applying her …

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The 1940s Face – 7 Make-up Secrets by Gabriela Hernandez.

1940s-makeup--look

The 1940s Face – 7 Make-up Secrets by Gabriela Hernandez. Excerpt from her book Classic Beauty – The History of Make-up Gabriela Hernandez shares her basic 7 points to a 1940s style face. The 1940s Face – Seven Secrets 1. 1940s Eyebrows are manicured and are kept natural in thickness. 2.Dark brown pencil is used …

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Easy Guide to a 1940’s Woman’s Dress and Style.

Get the early 1940s Look easily – See the lavishly illustrated Concise History of 1940s Fashion. The post below is a basic ‘ how to’ guide for quickly achieving the 1940s wardrobe look. We have much more detailed posts on typical wardrobes for women from the early to the late 1940s, as well as detailed …

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Good Posture Guide for Women – 1940’s Style Advice

Its interesting to remember that Pilates, now a hugely popular guide to good posture was developed in the 1940’s and named after Joseph Pilates. Women of the 1940’s simply had to master correct posture. There was no option. Corset makers like Spencer did their bit to help, but there is no better alternative than simply …

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1940’s Fashion – Womens Dress Style after the War

Women’s Dress Codes up to Christian Dior’s New Look – Follow up to Women’s Dress Code of the 1940’s – the War Years.  Now read the full Concise Illustrated History of 1940’s Women’s Fashion – 1940 to 1949. Click on the image below. If you are looking to quickly and easily recreate the 1940’s look for …

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