A Brief History of 1960’s Makeup –
The 1950s look continued into the 1960s – the elegant eyes, pale pink hues and loads of powder, as can be seen by our hugely popular video 1969 Vintage Makeup Tutorial – as well as Vintage Makeup Tutorial 1960 courtesy of the Harold Baim Archive.
Two defining images – early classic 1960s and late ‘London’ Look
However the London fashion explosion brought with it – the London Look and a revolution in hairstyling (Vidal Sassoon) and Makeup (Mary Quant Cosmetics), and all eyes for a time turned to the fashionable scenes of Carnaby Street and Portabello Road in London.
For original archive downloadable guides – visit Vintage Makeup Guides.com
Gallery – Makeup Mirror- Women of the 1960’s.
Yardley of London – tapped into the new youth look and their firm experienced a whole new lease of life with iconic 1960s models Twiggy and Jean Shrimpton modelling their makeup products under the banner of The London Look. English Model and Beatles chick Pattie Boyd wrote a Letter from London column in the American teen magazine 16. Teens from across the USA eagerly read about her exploits and followed her Beauty and Hair Tutorials. There were three distinct looks in the 1960s, the classic, the mod and the hippy. The mod look is the cosmetic look most remembered from this beauty era.
Gallery – The Makeup Looks of the 1960’s.
The Key Makeup Looks of the 1960’s.
The cat eye look for eyes of the 1950s disappeared and emphasis went back to lashes. Now with false eyelashes taking on a whole new popularity. The 1960s was the first ‘retro’ decade with styles in both clothes and makeup harkening back to the 1920s, however with a more waif like appearance. Lips were pale to help emphasize eyes.
- Eyes – eyeliner was the most important makeup tool. Instead of cats eye effect, liner was doubled up at the end of the lid.White eyeliner drawn down over upper lid to inner corner of eye.
- Eye shadow – the popular palette was blue,grey and white.
- Eyelashes – placed on both top and bottom for a real retro ‘flapper’ effect.
- Powder – Lots of powder in the early 1960s to just a dab of translucent by the end of the decade.
- Lips – very pale pinks and reds outlined with a pencil.
Gallery – Makeup Adverts of the 1960’s.
Eye-shadows turned pale for a daytime look. In the evenings – lush primary shades like blue and green were in vogue. Foundation compacts out-sold liquid and cream foundations. The Mod look dispensed with the haute couture heavily made up elegance of the early 1960s.
In the Swinging Sixties in contrast with paler eye-shadows, foundations and rouges all emphasis went on eyeliners and lashes. False eyelashes applied with lashings of mascara were made particularly popular by Twiggy. Lip liners were rarely used by younger women, who now preferred a softer line.
For a time lipsticks took second place to the eye.
Notable 1960s cosmetic brands include Mary Kay Inc (1963),Cover Girl (1963)
© 2013 – Stevie McGlinchey – Glamourdaze.com