Sheer Stocking Solution in 1940 –
When the temperature warms, a woman has three choices when it comes to leg beauty: stockings ( cotton, silk, or the new Nylon); she can go bare legged, or she can paint on a variety of cosmetic liquid stockings. Above are a comparison.
To the male eye a pair of pretty, well groomed legs is something to whistle at. To the female in these abnormal times of silk and nylon shortages, they’re an expense and a nuisance.
Nylon stockings cost $2.50 a pair. Cheap rayon hose are distrusted. Cotton are unflattering. Unashamed, pallid, bare legs are conspicuous and un-provocative. For this dilemma, the cosmetic industry now offers an agreeable solution – painted or liquid stockings !
“Stocking Fizz”, ” Leg Film”, “Legstick,” “Leg Show” are a few of the many dozens of liquid stocking preparations now available. When they are properly applied, the most scrutinising pair of masculine eyes cannot distinguish between legs covered and legs in sheer hosiery.
Virginia was the first state to acknowledge the emergency when the governor approved bare legs for state employees. Washington D.C ruled that bare leg make-up was for department heads to decide.
Here we have a young woman demonstrating how to achieve the full leg effect.
That’s all !
Life Magazine 1940