Originally published in July 1932 issue of Photoplay – The Hollywood 1930’s Style Report – for women, by the mysteriously named fashion columnist ‘Seymour’.
THESE THREE SMART STARS SPONSOR – GAY STRIPES | LIGHT WOOLS | ALL WHITE .
Youth is in every wool line of this jaunty beige wool suit which you’ll see Anita Louise wearing in “As You Desire Me.” The military jacket makes up for its brevity in broad lapels and shiny meta buttons. A silk cravat is bordered in the wool. And that stitched wool sailor is an added smart detail.
Flattering all white is Loretta Young’s choice for a “Week-End Marriage costume! The combining of a white wool jacket with a silk frock is new. Black stitching on her hand-bag is the sole color note.
Horizontal, vertical, chevron — stripes go every which way to make this clever wool frock for Kay Francis. Did you ever see puff sleeves done better? The whole dress is so simple – so wearable. Kay certainly dresses to the part of a costume designer which she plays in “Street of Women.”
NEW FASHION TRENDS FOR 1932.
THE three-quarter sports coat is a new comer. This one worn by Mary Astor in “A Successful Calamity” combines yellow and brown. Her brown wool dress is yellow dotted and her accessories brown. Clever shoes, what?
Look at this trim sheer wool frock Carole Lombard wears in “Sinners in the Sun, then note these details – high collar, graduated buttons, cord belt, sleeve epaulets.
BLUE is a Hollywood favorite this year and here is Adrienne Dore wearing it to perfection in a soft chiffon dinner dress. A pointed satin girdle ending in a tie at the back is a new touch. In “The Rich Are Always With Us.”
Here’s something to try out on your chiffon evening dress — accordion pleating from top to bottom. Except for graceful shoulder decoration of flowers, that’s all there is to this navy blue and gray print worn by Evalyn Knapp in “A Successful Calamity.”
Are you listening? Madge Evans wears this grand sports dress in her new picture by that name. It sponsors the white-with-a- color vogue by trimming wide wale pique with buttons and belt in brown and white. Nice crisp tailoring to pockets and pleats. Madge’s accessories are right, too.
TRY THESE TRICK TIES WITH YOUR SCARVES .
DID you ever think how many different ways you can tie one triangular scarf? Maureen Sullivan shows you two ties with this blue and white star print scarf. Above, “The Cowboy” tie. At right, “The Sore Throat” tie worn tucked into the jacket.
SCARVES braided like pigtails! Have you tried this? You can use two scarves as Maureen O Sullivan has here — or you can add another color. Maureen wears her red and white pigtail scarf tied under the collar of her white jersey jacket. A triangular polka – dotted scarf tied gypsy fashion makes a becoming sports headgear.
Originally published in Photoplay – 1932
Many thanks to The Media History Project – for sourcing,scanning and preserving these wonderful articles.
Lovely! Kay Francis and Loretta Young’s names have been switched in the first photo, though.