The original of vintage shops – Oxfam – has recently created these beautiful print and online video adverts to promote the different genres of vintage women’s clothing in their Oxfam online store and Oxfam shops. The 1940’s, 1950’s and the 1960’s. The message? You can look fabulous by wearing clothes bought in a charity store- especially when that charity shop is of course Oxfam.
The Oxfam Vintage Fashion ad campaign.
The Agency is RKCR/Y&R in London . Creatives by Amber Casey and Art direction by Dan Hubert and the project was directed by Mark Roalfe. Congratulations to them all for these inspiring and charming adverts. Mark Roalfe pointed out that ” the job of positioning Oxfam as an authority in vintage clothing was a relatively easy one.”