The principle design factor of was to be figure flattering – often incorporating the new stretch fabrics to offer tummy support and hourglass shape to a womans figure.This marked a major departure in the history of vintage swimwear
In 1946, the shocking introduction of the bikini threw the swimsuit fashion world into a new generation of swimsuit design. The original bikinis were quite modest and offered full coverage.
Vintage Swimwear -available now over at Amazon – chronicles the whole history of vintage swimsuits.
Beautifully illustrated with fashion photos and designs – it’s a must if you’re a vintage fashion nut.
The book covers the impact of Hollywood on advertising swimwear fashion – most notably through the Esther Williams film Bathing Beauty.
With the summer months coming for the northern hemisphere – it may well help you decide on what 1940s swimsuit you want.
Right now over at What Katie Did – there’s a beautiful range of retro style swimwear from the 1940’s and 1950’s by What Katie Did. This sporty nautical theme costume is our favourite.