By the mid 1920’s women’s hair had become much shorter with the shingle cut and the cloche, which hugged the head like a helmet with a very small brim, had come into fashion. Now, after World War 1, there was suddenly such a proliferation of styles and materials that many women had to rely on the advice of milliners.
From the 1930’s to the 1950’s it could be said that New York, with its many European immigrants had become the world’s leading millinery city, with department stores such as Sacs Fifth Avenue, Henri Bendel and Bergdorf Goodman leading the way with their own millinery workrooms.
During the 1930’s and 40’s the tendency was for hats to have higher crowns with smaller brims and once it was War-Time again, it was mainly the trims which were changed with women making do with turbans made from pre-war materials.
By the 1950’s the arrival of ready-to-wear clothes was robbing the milliners of their crucial part in the world of fashion. Equally during the War many women, who had not previously worked, found themselves employed and were then loathed to lose their new-found freedom and independence. This new situation meant, however, that they no longer had so much time or energy to spend on being fashionable.
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Also for the definitive breakdown on vintage makeup styles from several classic eras, the 1920s, 1930s, 1940s and 1950s see the Vintage Makeup Guide